September 2022 Meeting Minutes

Tuesday, September 13, 2022

Attendees: Rozhen, Neil, Jim, Mike, Lauren, Tim, Emma, Philip, John

Regrets: David

Agenda

Deck we will use to guide this discussion

Halloween event (15 min)
- Context: Mike has confirmed that we will be able to hold this event at John English as long as we get a permit
- Key actions: we need to assemble a sub-committee to kick off planning for this event ASAP and will need volunteers
  - Historically event happens Friday before Halloween (Oct 28 – 6:00-9:00 pm)
    - Everyone HOLD date until confirmed by Mike
  - John English permit was rejected
    - The old principal is looking into the application to get more information as to why it was rejected.
  - Other options for the venue: Polish Hall, LAMP, Legions, etc.
  - Lead time will be a few weeks once key information is locked in the venue, date, and time.
  - Jim to add “save the date” to the campaign flyer if the timing aligns

Membership campaigns (15 min)
- Context: As part of our strategic plan, we set a target of 200 members by the 2023 AGM and have had discussions of various strategies to achieve this, including a door-to-door campaign scheduled for Sept 24-25
- Key actions: Review and discuss progress made on our billboard feature and door-to-door membership campaign.
  - Door-to-door campaign to be scheduled as a group. Emma to send out a survey for the best weekend
    - Tim to put together a schedule to keep everyone coordinated and track locations hit
    - Jim created a brochure draft
      - Tim to provide a QR code for the website
    - Philip offered to print flyers for a mail drop; test of approximately 2000 flyers.
      - Jim to create content for flyers.
      - Mike to connect Philip to the print house.
      - Emma to create an invoice for $500 to Philip’s company.
    - Some money is available in the MRA budget if required (for door-to-door brochures)
    - Philip has connections to Mimico Tennis Club – request blast to membership.
  - Billboard for membership
    - Mike to draft simple design
  - Billboard for Halloween Dance
    - Jim to draft in coordination with Mike

New website (15 min)
- Context: Our new website is set to be launched Sept 14, once we get remaining content for the new site
- Key actions: Members to provide their feedback before website is finalized, Jim to provide additional context
  - New website:
    - Website to go live before campaign/mailing
    - QR code for survey needed
    - The development section needs to be refined:
      - Jim to recreate or redirect viewers to the UrbanToronto map/database.
      - Blog posts as necessary (not required for launch)
      - Guiding principles to be developed (agenda item for another meeting)

Quick updates (10 min)
- Mimico Pet Mayor – Tim
  - 14 submissions
  - Invite for in-person event when scheduled
- MRA billboard feature – Mike
  - See notes above
- Social media strategy – Emma, Lauren
  - Calendar created
  - Emma/Lauren to connect offline for initial Brainstorm
- Fall newsletter – Neil
  - Quarterly newsletter
  - Fall newsletter within the next few weeks
    - Newsletter material to be sent to Neil by September 16th
    - Neil to send draft out next week (sept 19)
    - Include website launch date
- ML Ready Mix – Lauren
  - No further action
- Development updates and fact sheets – John, Tim, Rozhen
  - John/Lauren to complete fact sheets
  - High-level summary to be posted on website
- High Park pedestrian-only proposal – Neil

Schedule October board meeting (1 min)
- Week of Oct 17th recommended
  - 90 min meeting on October 13th
    - Tim to provide Zoom link

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